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Is a Return On Investment (ROI) Really Achievable for Customer Relationship Management (CRM)?

April 26, 2017achievable CRM customer Investment Management relationship Return ROI

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Is a Return On Investment (ROI) Really Achievable for Customer Relationship Management (CRM)?

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Companies are no longer willing to sign blank cheques for systems without a clear understanding of when and where they’ll make a difference to the bottom line. In this economic downturn ROI is becoming essential. Ray Welsh reports.