Is a real estate licensee in the mortgage business required to show any specific disclosure of his or her license status in an ad?
A. – All California real estate licensees, when acting as such, must disclose licensure in advertising. For a broker engaged in mortgage loan activity, the following also applies: “No real estate licensee shall place an advertisement disseminated primarily in this state for a loan unless there is disclosed within the printed text of that advertisement, or the oral text in the case of a radio or television advertisement, the license under which the loan would be made or arranged.” A real estate broker must include one of the following disclosures in any mortgage loan advertising: “Real estate broker, California Department of Real Estate” or “California Department of Real Estate, real estate broker.” The words “California” and “Department” may be abbreviated as “CA”, “CAL” or “CALIF” and “DEPT.” In addition to the license and licensing department identifiers, mortgage brokers must include their 8 digit broker license identification number in the ad. In the borrower and lender/purchaser d
