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Is a franchise agreement negotiable, or is it strictly set by the franchisor?

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Is a franchise agreement negotiable, or is it strictly set by the franchisor?

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In most cases, there are aspects of the agreement that can be worked out between the two sides. It is totally the decision of the franchisor what, if any parts of the franchise agreement may be negotiated. Components such as trademarks and logos are generally never negotiable, but smaller elements such as price, hours, etc. may be negotiated.

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