Internet Marketing And Traditional Marketing Is Changing Too Fast. What’s Going On?
More has changed in the marketing, communications, advertising and public relations world in the past few years than in the entire history of all these disciplines combined. Let me say that another way: More than at any other point in history, we are in the midst of a global technological shift that is radically altering the way traditional marketing, advertising, public relations and communications are being conducted. Not everyone likes change. Just ask anyone whose career is tied to newspapers, TV or radio. Heck, just ask any of the marketers and advertisers who have been doing things the same way for their entire careers. We are amidst truly historical changes and they also represent unprecedented opportunities for those that seek to embrace what the changes have to offer. But even if you turn your head away because you are too busy, these changes will effect you, if for no other reason than your competitors will be embracing them very soon (if they haven’t done so already). In sho
