Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Insurers are ranked by popularity. How is that calculated?

April 26, 2017calculated insurers popularity ranked

0

Posted

Insurers are ranked by popularity. How is that calculated?

1 Answer

0

Posted

It’s not as complex as you might think, but it is certainly something that is not easy to tamper with. Unlike some ranking sites which simply track the number of visitors or have a voting system in place – we have access to a database that tracks the percentage of actual policies sold. That is the main equation in our popularity calculation program: (number of policies sold) ÷ (number of unique visitors) x 100 = (percentage conversion rate). Our definition of popularity, therefore, is an insurer that has impressed you enough with their website, offers, clarity and price to get you to buy a policy. Note: we are only given number data on sales and visitors! Your name, where you live, the type of car you drive etc. are never displayed to us. See our privacy policy for more details.