Indexed life insurance represents only a small portion of all life insurance sold. Why?
There were only a few companies selling indexed annuities when they were first introduced in the mid 1990s. However, the market has grown rapidly, and now a significant portion of annuity sales are from indexed products. Indexed life requires more administration and support than indexed annuities. AmerUs Life Insurance Group was fortunate when it entered the indexed life market in 1998, because they (with these products in mind) had just installed a new administrative system designed to handle indexed life. Since that time, other companies have entered the market with their own indexed life policies – as they could adapt their administrative systems to support these unique life insurance policies. Looking forward, it is likely that even more companies will make indexed life policies available as they are able to handle the administration.
