Increasing public awareness : how does ENSEARCH promote public awareness?
ENSEARCH conducts ongoing awareness campaigns, talks and seminars to improve environmental consciousness among the general public. Emphasis is placed on communication in layman language, and easily implementable measures. In 2004 ENSEARCH created the K. Kumarasivam Young Environmentalist Internship Award. Every year, a young Malaysian with a passion for environment management is selected and placed in a reputable centre for environment excellence abroad. This award covers all expenses related to travel, accommodation and a living allowance. Previous successful candidates served as interns in Korea , Germany , Australia and Thailand . ENSEARCH is also a part of the Cyber Plant Conservation Project (CPCP) , a community-based project for the conservation of rare fruit trees together with a web-based system for scientific and social information to be recorded by the participants – secondary school students – over the life span of the trees.
