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In todays technological world, how can you build stronger relationships with customers and bypass email overload?

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In todays technological world, how can you build stronger relationships with customers and bypass email overload?

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Businesses move at a rapid pace. With email and instant messaging systems, business communications can be virtually instantaneous. But, the fast-paced nature of these communications doesn’t necessarily help you strengthen business relationships. In this ever-changing, on-the-go world, a personalized note can speak volumes. Even if you send a card with a simple message – “It was great to talk with you about working together,” or “Thanks for staying late to finish the report on Friday” -the fact that you took the time to include a handwritten sentiment shows, “I took the time to write because you’re important to me.” Q: How can I keep my customers coming back even if I’m not having a sale or special offer? A: Keep in touch! Customers who know they matter to your business won’t wait for a sale to return. Reach out to customers throughout the year to establish a relationship. Using business greeting cards can be a great way to recognize birthdays and anniversaries, acknowledge an upcoming

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