In the wake of the latest CAN-SPAM ruling (effective July 7, 2008), what has changed?
The new rule provisions address four topics: • An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single web page to opt out of receiving future email from a sender. In other words, unsubscribing should be really simple and straightforward. • The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single email message is the “designated sender” and therefore responsible for complying with the Act’s opt-out requirements. This provision is important if you send emails to your list on behalf of third-party advertisers. • A “sender” of commercial email can include an accurately registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial email display a “valid physical postal address. •
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- In the wake of the latest CAN-SPAM ruling (effective July 7, 2008), what has changed?
