In the Context of Globalization, How Does Communication Technology Work in Creating Intercultural Business Relationships?
Developing Country Experience – Sri Lankan Case Study Hewapathirana, Gertrude Ira, Department of Work and Human Resources Education, University of Minnesota This paper discusses developing country experience of online communication in creating knowledge and building distant intercultural business relationships. It examines the theoretical background that can be used in designing communication programs to build intercultural relationships. Intercultural communication is considered as the fundamental building block of creating international business relationships as a vehicle for knowledge creation process to achieve organizational success. Many a time intercultural communication and training models are designed based on national cultural dimensions ignoring unique individual cultural differences. This study uses available research, literature, and a case study of a business person. It is found that the literature is full of discussions about culture and techniques for understanding and
