In terms of moving into trying to become a boutique publisher, does that add any management overhead?
Does it change the way that you have to do anything? Or has the way that the game industry has changed, has that meant that you don’t actually need to change because if you can distribute it yourself, there’s maybe not that much that you have to alter? IK: I’m sure there’s going to be changes for sure for us as well. We need to take care of the marketing and PR and meet journalists more, which we don’t do because typically we’ve worked on publisher-funded and externally-promoted projects. Actually, we haven’t been able to do any PR because there’s always this marketing department, and you need to go through them, and all our contracts are forbidding us from being directly in contact with journalists. So, that’s definitely going to change. Of course, that’s quite a lot of work for management. I think that there should be in the future more people taking care of these publishing aspects of things, that’s for sure. But on the other hand, you know, it’s all about how many channels you real
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