In terms of identifying their interest, is it both just clicking on images or also initiating communication?
Gavin: You can use anything that expresses an interest. Right now we are working with a couple of sites who are looking at combining browsing behavior with messaging or going on a date with someone. You said it’s a mathematical algorithm. How do you quantify its results? Gavin: There are 3 ways. The first way that we’re trying to quantify is to see if the users are interested in using the recommendations that come out of the algorithm. The second way is when we are looking at whether people have messaged. We’re trying to predict whether someone will message someone and then we see how accurate those predictions are. The third way, we are still experimenting with, is to look how many people we’ve converted based on using this technology. If some new person joins a site, we can quickly identify who that person might be most interested in and we can then make some accurate recommendations to those people. Are there any other sites using your service at this point except of yesnomayB? Gavi
