In regards to marketing and advertising, what should my agent commit to? What kinds of ads, materials and internet marketing should I expect to see?
A. It’s best to get a marketing commitment before you list your property. The extent of advertising that agents will commit to varies widely between communities, property types, price ranges and the agents themselves. I recommend that sellers ask the agent to prepare a written marketing plan as part of the agent selection process. Once sellers have chosen an agent, it is a good idea to ask the agent to sign a copy of the marketing plan and attach it to the listing agreement as an addendum. This way all parties understand what is expected. For a complimentary copy of my Investment Property Marketing Plan for the Sacramento and El Dorado County area properties, just send me an email or call and ask me.
