In Radio, what is a Value Spot?
Sometimes radio stations offer “bonus” or “added-value” commercials to advertisers in return for an ad committment. This may be what you are talking about (allthough stations don’t usually announce them as such). Perhaps your local station is running a sales promotion and the “value” reference is for a special deal at that advertiser’s location on a specific product. Like a coupon in a newspaper.
Sometimes radio stations offer “bonus” or “added-value” commercials to advertisers in return for an ad committment. This may be what you are talking about (allthough stations don’t usually announce them as such). Perhaps your local station is running a sales promotion and the “value” reference is for a special deal at that advertiser’s locationm on a specific product. Like a coupon in a newspaper.
