In other words, if you are tasked with reaching 10 million consumers by Wednesday, which will you do — run 1,000 different super-niche campaigns or run 10 general ads on broad-reach media?
Which is why you can be sure we’ll be seeing lots of less-then-targeted TV ads on YouTube someday soon. And when the ads invariably don’t pull as many clicks as expected, Madison Avenue will shake their heads and say, “I told you the Internet wasn’t as good as it seemed.” OK, call me cynical. Here are the links to that data for you: BlueLithium’s new white paper on UCG advertising data: http://www.bluelithium.com/press/bl_labs_user_generated content.pdf (Open access) ITtoolbox thinkpiece on B-to-B UCG advertising: http://www.ittoolbox.com/advertising/whitepaperdirector .asp (Registration required) MarketingSherpa’s Viral Hall of Fame 2007 – many entries used Web 2.0 promotional methods: http://www.marketingsherpa.com/article.php?ident=29947 (Open access) Transcript & Powerpoints from Sherpa’s Selling Online Subscriptions Summit 2007 (including my Web 2.0 speech): http://www.sherpastore.com/selling-subscriptions.
Related Questions
- In other words, if you are tasked with reaching 10 million consumers by Wednesday, which will you do -- run 1,000 different super-niche campaigns or run 10 general ads on broad-reach media?
- Can you name three consecutive days without using the words Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?
- How Do You Run An Apple Orchard?
