In order to thrive within this environment, how can companies transform their commercial operations?
CN. Companies can transform their commercial operations by applying one or more of five key building blocks, based on each individual company’s current state and needs. The first is landscape assessments. Understand the market landscape of the future – companies that have not yet fully determined their future direction should develop a common point of view on how the healthcare environment will change over the short- and long-term. Essential to this is recognizing how power will shift among the stakeholders for a given therapeutic class in a given geography. More precisely, what aspects of demand will be driven by the stakeholder versus the healthcare environment, key market events, or other factors. Companies are most successful in performing this analysis when they properly plan and fund the collection of information, maintain corporate or best-in-class frameworks across geographies, and execute in parallel with local market resources. To be accurate, the analysis must have full part
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