In modern society isn the display and use of arms pretentious and rather snobbish?
A. No. It is most unfortunate that there is sometimes a suspicion that heraldry is somehow associated with snobbery. This attitude could also be a reason why many armigers (people entitled to bear Arms) are reluctant to openly display their armorial bearings in the belief that to do so would be seen as pretentious. Coats of Arms are visual symbols of identity; the use of Arms can only be considered pretentious if they were used without authority and deliberately used and displayed as if they were legitimate. It is interesting to note that the association of heraldry with snobbery coincided with the rise of the industrialist, merchant and middle classes during the latter part of the 18th Century and in the 19th Century which, in the main, assumed arms in an attempt to raise their social standing.