In modern India, how many people believe in the concept of Atithi Devo Bhavah?
The concept is deep-routed in modern progressive India. Even, Government of India (GOI) believes in the concept. Ministry of Tourism (MoT) is making all efforts in making Indians more tourist-friendly. The campaign undertaken by MoT involve sensitisation, screening, induction, training and orientation, certification and feedback of key stakeholders of the Indian tourism industry, including taxi drivers, tourist guides, operators, immigration officers, tourist police and others who have direct interaction with inbound tourists.
