In keeping with the Centers broad mission, why doesn Turn the Tide address more issues of commercialism, such as turning off the television?
Turn the Tide is not designed to broadly tackle all of the social, environmental, and personal costs of our ‘more is better’ lifestyle. It is true that consumerism exacts a tremendous toll on our communities and on our families’ quality of life. The Center addresses this problem through our Kids and Commercialism and Simplify the Holidays campaigns. But it is also true that our hyper-consumptive way of life is destroying the ecological safety net that sustains us and will sustain our grandchildren. This program addresses that environmental issue and dispels the notion that we can’t make a difference.