In chapter 4.2 (detailed work plan) where do we have to put our recommendation with respect to the dissemination plan?
The general proposal for dissemination (dissemination channels and why they are pertinent) should be included in the concept of the campaign. In the work plan, the approach to prepare the dissemination plan (which is one deliverable of the contract) should be included under ” sessions to advise the Commission and each of the national awareness nodes on viral marketing and media planning (how to present the clip to TV channels).
Related Questions
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- In chapter 4.2 (detailed work plan) where do we have to put our recommendation with respect to the dissemination plan?
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