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In case of television, the ad rates went down after the market expanded. Dont you think a similar trend can crop up even in the radio front?

April 26, 2017AD Case CROP Expanded market rates similar television think trend

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In case of television, the ad rates went down after the market expanded. Dont you think a similar trend can crop up even in the radio front?

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A. In case of television, the top two-three players are getting the price they demand. And the rest of the channels need to be satisfied with the leftovers. I see a similar kind of situation prevailing in the FM radio industry. The top three players in this segment will actually rule the market in the near future as the market expands.