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In brief – what does the Data Protection Act say about direct marketing?

April 26, 2017ACT brief Data protection Marketing

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In brief – what does the Data Protection Act say about direct marketing?

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Individuals have the right to prevent their personal data being processed for direct marketing. An individual can, at any time, give you written notice to stop (or not begin) using their personal data for direct marketing. Any individual can exercise this right, and if you receive a notice you must comply within a reasonable period.