In a nutshell, what is BrandIndex?
A daily measure of public perception of more than 1,100 consumer brands across 32 sectors, measured on a 7-point profile, with data delivered next-day. We interview 2,000 people each weekday, more than half a million interviews per year. Respondents are drawn from our online panel of more than 200,000.
A daily measure of public perception of more than 1,000 consumer brands across 40 sectors, measured on a 7-point profile, with data delivered next-day. We interview 5,000 people each weekday, more than 1.2 million interviews per year. Respondents are drawn from our online panel of more than 1,000,000 individuals.
