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Im unhappy with my cable company cant city officials terminate the franchise renewal negotiations and negotiate a new franchise agreement with another cable company?

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Im unhappy with my cable company cant city officials terminate the franchise renewal negotiations and negotiate a new franchise agreement with another cable company?

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Hoover city officials cannot simply terminate the franchise renewal negotiations. By federal law, incumbent cable operators are entitled to receive an award of a franchise renewal unless certain events and formal proceedings have occurred. Hoover city officials are prepared, however, to undertake those proceedings if informal negotiations do not lead successfully to a new franchise agreement. Furthermore, city officials hope that the presence of multiple cable companies (i.e. head-to-head competition) would allow market forces to cause service quality to increase and prices to decrease.

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