Im setting up to advertise with Google AdWords. How should I best use by budget?
A. For nnbz.com, we have our “bid” per click set so that the number of clicks ends up being spread throughout the month. If our budget is “spent” by the 15th on the month then we lower my bid so that we get more “clicks” per dollar next month. If some budget is unspent at the end of the month we introduce another search phrase, or increase our bid. Also we have our preferred position set high for less common search phrases and lower for the common phrases.
