I’m not an American/US-based company. Can I still join the AppExchange ISV Partner Program?
One of the benefits of joining the AppExchange as an international partner is that you’ll immediately have access to all salesforce.com customers, regardless of your location. In fact, many companies based outside the United States are generating significant business from American customers even though they have no sales offices or field presence in the United States. The Force.com platform also supports multi-language capabilities so you can distribute your app for localized geographies.