I’m nervous about mailing smaller quantities! What is the safest way to transition from sending huge mailings to using 1:1 techniques?
We believe in testing and then testing again. Imagine your next mailing going out with three different offers to six different segments using four different incentives. Variable data printing allows you to segment and mail to small target audiences to consider what works best for your organization. Once it’s determined what produces the greatest response and conversion rates, (the right call to action, the right data source, or the perfect image) more mailings can be sent using the 1:1 technique.
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