Im just starting out and have a limited budget. What are some inexpensive marketing techniques to raise awareness and bring in new customers?
There are three avenues that I would pursue to insure success: Get involved in your association. Every industry today has an association that is dedicated to the improvement of the industry. They all offer educational programs and most of these programs will focus on marketing. They generally all have extensive programs for newcomers to an industry. This will enable you to network with the pros in your industry. These associations almost always have the leaders in your industry as members. Many times, their referrals of work can make your belonging well worthwhile. Join a networking group. One of the best ones to join is a group called BNI, Business Network International. They meet once a week and share ideas and leads. You will get more referrals from this group than any other because they believe the more they give, the more they get. They only allow one of each type of business per club so you might have to find a club that has an opening in your field. But it’s worth the 2–hour inv
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