I’m in two minds about bonuses. Do buyers ever get cross about missing out on bonuses because they purchased at the wrong time?
I would love to boost my sales, but I also don’t want to lose customers because they’ve missed out because either they’ve already purchased the first book, or the bonus wasn’t applicable at the time. Answer: You do ask some very good questions, and even the fact that you’re asking them puts you ahead of most other people I know. You asked whether buyers ever get cross about missing out on bonuses. Yes, I think this does happen, but not often. After all, if you go into a shop in February, you don’t expect to buy at those post-Christmas sale prices. My policy has always been to honour the bonus if it’s only a day or two after the deadline, but not after that. I think people are OK with that, as long as you give them a good reason for offering the bonus – e.g. it’s a special Christmas offer, or a small publishing run (but that doesn’t work with e-books!), a personal goal that you’ve set yourself, or even just to say that it’s a marketing experiment you’re conducting for a limited time. Yo
