Im confused. Whats the difference between a Harlequin Mills & Boon Sexy and Harlequin Presents?
Nothing. Ha! Now you’re even more confused, right? Don’t be! Basically, all Harlequin, Silhouette and Mills & Boon category lines are marketed in Australia under Harlequin Mills & Boon and then the line e.g. Temptation. Australia doesn’t get all the lines: many Silhouette Romance, for example, are released here as HM&B Sweet. In the US, HM&B Sexy are called Harlequin Presents (M&B Modern in the UK) and Sweet are Harlequin Romance (Tender in the UK). The now-defunct Duets line were first released locally as Temptation with the romantic comedy flash on the cover, then changed to the comic US covers, then (because marketing indicated the comic covers didn’t sell as well), went back to the classic man-woman Temptation cover. Stuart MacDonald, Sales and Marketing Director of Harlequin’s Sydney office, says These days the trend is very much towards maintaining the integrity of each of our series by drawing content from just one source [i.e. line] if we can, and by replicating the original No
