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Im applying to a ton of jobs/internships. Can I basically create one cover letter and modify it slightly for each job?

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Im applying to a ton of jobs/internships. Can I basically create one cover letter and modify it slightly for each job?

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Career Services: A customized cover letter is an essential component of your application. The letter is your blank slate to write a persuasive piece and highlight the best reasons why you would be a great employee. Employers can tell when you have used a form letter. Think of how you feel when you receive a personal letter versus a generic form letter. An employer will feel the same way if you take the time to show that you are an ideal fit for their unique position and organization. For this, you need to do some homework. Use a variety of Career Services resources, including the Alumni Advisory Network and workshops, to research the field and the employer. Use your findings in order to describe the unique talents and experiences you have that make you a good fit. Your cover letter should be no longer than 3-4 paragraphs, so be concise.

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