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I’m a big company and feel like I have the best rates media outlets have to offer for air time or ad space because we leverage our buys. How can you get even better rates?

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I’m a big company and feel like I have the best rates media outlets have to offer for air time or ad space because we leverage our buys. How can you get even better rates?

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Having inside knowledge of how the system works, and how competition and timing impact rates can lead to even more efficient and effective media buys.

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