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If your companys policy is offline-only in terms of direct sales, how would you effectively use the Web site to drive prospects to the call center and retail outlets?

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If your companys policy is offline-only in terms of direct sales, how would you effectively use the Web site to drive prospects to the call center and retail outlets?

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Just in time for all those New Years resolutions, see how one dieting program marketer is using a Web-to-phone system to not only dramatically improve conversions but also better track customers and prospects … not to mention synching up national marketing with stores to give the campaign a truly local feel. Multichannel strategies, intriguing results and creative samples: continue…

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