If PeakChoice is a voluntary program, why are penalties assessed?
PeakChoice is a voluntary demand response program with two levels of participation—PeakChoice Committed and PeakChoice Best Effort. There are no penalties for Best Effort participants. Companies that select the Committed option receive a guaranteed monthly payment for agreeing to always respond in the event they are called on to reduce their demand. These commitments are used for planning purposes and factor into PG&E planning and electricity demand analysis. So if the commitments are not met, there could be a shortage in supply for all. If a PeakChoice Committed business is not able to fulfill its commitment, penalties are assessed to compensate for the higher priced electricity that had to be purchased to bring supply up to meet demand.