If One is Really Better – Blue Ocean vs Red Ocean Marketing Strategy – How Can You Choose?
There are probably just as many marketing strategies available online these days as there are people promoting them. One that you may not have heard of yet, it is the blue ocean / red ocean marketing strategy. What exactly is this strategy and what will it mean for business online in the future? The concept for this strategy is pretty simple to understand. The red ocean is basically where all the industries are today. Meaning that there is a market that has been defined, has defined competitors and is how businesses are typically ran these days in any industry. The blue ocean is calmer, smooth and there is little or no competition in industries. For just about any business owner, this is the ideal place to be. Now, it is important to understand the differences between these two strategies. Here are some of the differences. One: Instead of concentrating only on the current customers you have, you will want to be able to attract new customers to the business as well. This can be hard to
