If oatmeal contains oat bran, why isn oat bran listed on the label?
Old Fashioned and Quick Quaker Oats contain one ingredient: whole rolled oats. Since oat bran is a natural portion of the rolled oat, it is not technically considered a separate ingredient. To identify products containing oat bran, look not only for oat bran, but also for rolled oats and whole oat flour on the ingredient label.