If Mobile Internet offers such huge business opportunities, why is the use of Mobile Internet still not so widely spread as mobile telephony or Internet?
There are three main reasons to explain the lagging of Mobile Internet use compared to other similar technologies: • Users and consumers do not have as much information on the Mobile Internet as they may have on mobile telephony or Internet. Users still do not know what exactly they will find if they surf the Mobile Internet. This lack of information creates lack of interest and thus hinders wide spread use and mass adoption. • High connectivity fees have caused users to label Mobile Internet as unaffordable. Fortunately, Network Operators are beginning charge lower connectivity fees, and in some cases operators have launched offers that include a flat monthly fee for n amount of data transfer. • Similar to the early days of the Internet, the Mobile Internet is in need of sites with high value propositions to encourage consumers to go mobile. At this moment in time, media companies and brand owners are best positioned to create mobile offerings and establish a closer relationship with
