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If I want to create multiple campaigns/ad groups using the same keywords but different targeting settings, will this increase my costs and/or minimum bid requirements?

April 26, 2017AD campaigns costs create different groups increase settings targeting

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If I want to create multiple campaigns/ad groups using the same keywords but different targeting settings, will this increase my costs and/or minimum bid requirements?

1 Answer

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No, adding duplicate campaigns or ad groups will not drive up your cost-per-click and/or minimum bid requirements. However, we don’t recommend that you extensively duplicate a keyword in multiple campaigns or ad groups, as it can make account management and performance tracking more difficult.