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If I only order a single item, why must I pay the £2.50 minimum postage, packing & administration cost?

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If I only order a single item, why must I pay the £2.50 minimum postage, packing & administration cost?

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Many of the costs involved in processing an order are fixed, regardless of the value of the item being delivered to the customer. Every personalised order must be checked manually for its accuracy to ensure we do not produce items incorrectly. We have set the costs based on what the ‘average’ customer purchases from us within each value band: because many of our goods are quite heavy (especially books, photo albums and crockery), the actual postage costs are quite high particularly since the Royal Mail have substantially increased their charges for small packets sine August 2006. Our aim is to break even on the postage, packing & administrative costs, and make our profits on sale of the goods themselves.

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