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If I don set a particular customer action as most important, does Campaign Optimisation treat them all equally?

April 26, 2017Action Campaign customer equally optimisation particular treat

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If I don set a particular customer action as most important, does Campaign Optimisation treat them all equally?

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Yes, the values and importance levels in Campaign Optimisation are judged relative to one another. If you set them all to “low,” the feature will give them equal weight, just as if you had set them all to ‘high’.