If I am already a Roku user do I have to create a Roku account?
In order to access the Roku Channel Store and add and remove channels from your Roku home screen, you must first create a Roku account and link it to your Roku player. If you are satisfied with the content you already have access to from Netflix, Amazon Video On Demand and MLB.TV, then you can continue using those channels without creating a Roku account. However, should you want to browse the Roku Channel Store and even consider adding a new channel or removing one of the three listed above, you will need to create a Roku account and link your Roku player.