If high positions can be purchased, why seek professional search engine optimization services?
Basically it comes down to money. It can work out to be extremely expensive to pay for top positions because this involves bidding on your keywords. The highest bidder gets #1. To give you an idea, consider this: at the time of writing, to get the top spot at Overture.com (which means top at US Yahoo!, AltaVista, Lycos, MSN, and more) for ‘commodity trading’ you would need to have a ‘maximum bid’ of $12.15. Now imagine in one month 100 people click on your Overture listing (through the previously mentioned search engines). That’s over $1215. Now if you wanted top spot for ‘futures trading’ as well, you will need to have a maximum bid of $11.53. 100 clicks means another $1153. How about ‘commodity futures trading’ at $5.72 with say 50 clicks. Another $286. You might also want to bid on…..you get the idea. Although paying for top positions is quick and guaranteed it can become extremely expensive. Now compare these costs with prices of our search engine optimization services.