If FREE is such a bad word to use in an email subject line or in the message, why do I get so many emails in my own inbox that say “free shipping?” Shouldn they all go to my junk folder?
It usually takes more than a moderate use of the word “free” in a message subject line or content to trigger a spam filter or block. A few years ago, however, when content scoring was less sophisticated, many ISPs and corporate email servers blocked unwanted email that contained even one word associated with spam like “free.” So, any email message, even personal email or messages coming from trusted sources, was filtered to the junk folder or banned outright.
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