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If Forex trading is really as straightforward as it seems, why is it not more popular?

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If Forex trading is really as straightforward as it seems, why is it not more popular?

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Stop any 100 people at random in a shopping center and 99 of them will never have heard the word Forex, let alone know how to spell it. Even some seasoned stock and options traders think they still have to buy currency futures as commodities in order to “play” the currency market. They don’t realize that a spot Forex market even exists, one in which micro-fluctuations in the currencies can be traded, live and in real-time.

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