If Advans And Billboards Are So Effective As An Advertising Medium, Why Isn Everyone Using Them?
Good question! Advans are a relatively new concept in the UK and most marketing managers and advertising agencies have never used one before to really know what they are about. Only 4 years ago, I worked in the field of marketing and advertising consultancy and booked millions of pounds worth of advertising on behalf of my clients but never ever considered researching advan mobile billboards as an option – I didn’t even know they existed – until coming across one by accident. Even then it took me a while to include them as part of the marketing mix because my perception was that they were going to be too expensive and deplete all my budget. The main reasons why people don’t use them are: • They don’t know anything about the medium and its’ merits • They automatically think the costs are going to be prohibitive because they only ever see the big brands using them • They don’t see many of them around in the first place to consider them • By the time they have booked the ‘traditional’ med
