If a virtual store offers an attractive route to market what is their incentive to ignore it?
Traditional stores aren’t an attractive enough alternative right now and now is when manufacturers’ creditors and shareholders want to be paid. As for product removal – this is where FASA has influence through strength of numbers. Join the NFA It is widely acknowledged this has never been a successful marketing organisation and it is not retailer-exclusive. FASA is retailer exclusive, retailer administered and retailer focused Create a communal advertising fund Only a very small percentage of businesses would contribute. Effectively such an approach would actually help the online discounters and other non-participants through generic product awareness. FASA advertising will promote and generate business solely for accredited FASA retailers. Name and shame manufacturers and third party suppliers guilty of discounted online selling It will achieve absolutely nothing tangible to solve the problem. A blacklist will not be a deterrent to stop supplying; in any event, the old chestnut of res
