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If a state invests the equivalent of 30% of ARRA funding from other sources into cessation media, is use of some of the ARRA funding for media still required?

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If a state invests the equivalent of 30% of ARRA funding from other sources into cessation media, is use of some of the ARRA funding for media still required?

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The FOA cites evidence for using 30% of funds for a media campaign as a recommended maximum. The Recovery Act encourages the use of funding from other sources as evidence of sustainability.

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