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If a commercial is made for broadcast and/or cable and is moved over to Internet or New Media, does exclusivity still apply?

April 26, 2017broadcast cable Commercial exclusivity internet media Moved

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If a commercial is made for broadcast and/or cable and is moved over to Internet or New Media, does exclusivity still apply?

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Yes. The performer remains bound by exclusivity so long as the Producer continues to pay holding fees. Conversely, if the Producer pays 300% of the applicable session fee for use on the Internet or in New Media but does not continue to pay holding fees as required under the broadcast/cable provisions, the performer is released from exclusivity and is free to accept work for a competitive advertiser/product.