If 74 facets are good, why arent more facets better?
More facets will give you more scintillation (sparkle), but, typically, at the expense of brilliance and fire compared to a typical round brilliant diamond. Also, many experts feel that more facets tends to give a diamond too much scintillation that results in a fuzzy look and does not have the beauty of a standard diamond. The placement, size, and greater number of facets on each LOVEMARK diamond results in the increase of each individual beauty component (brilliance, fire, scintillation, and efficiency), and, thus, its overall beauty.
