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If 100% of the money raised is donated directly to charities in need, how is the Souper Bowl of Caring funded?

April 26, 2017bowl caring Charities directly donated money RAISED souper

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If 100% of the money raised is donated directly to charities in need, how is the Souper Bowl of Caring funded?

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Souper Bowl of Caring staff is responsible for raising money from individuals, businesses and foundations. Several NFL team owners have also made significant financial contributions to fund the Souper Bowl of Caring administrative expenses.